Mira, under the hood
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Increase of revenue
For many small companies, a double or triple digit revenue increase within a few weeks is likely the result of either a new product launch or a big endorsement from a popular figure.
It’s okay to lose money or break even on some products and make up for it with other offerings, but if there is only a loss, it’s obviously not good for business. Sony famously lost money on every Playstation 3 console they sold but recovered the costs on each video game sold. The Playstation 4 will be profitable, probably due to the pressure of Sony’s consistent financial losses for the past few years.
The second problem is that some of the low-paying customers may not be serious. They may not pay their bills on time, and the effort and output you put into their account may not be beneficial since you could be concentrating on bigger accounts. It could end up being a zero sum game or worse.
It’s okay to lose money or break even on some products and make up for it with other offerings, but if there is only a loss, it’s obviously not good for business. Sony famously lost money on every Playstation 3 console they sold but recovered the costs on each video game sold. The Playstation 4 will be profitable, probably due to the pressure of Sony’s consistent financial losses for the past few years.
The second problem is that some of the low-paying customers may not be serious. They may not pay their bills on time, and the effort and output you put into their account may not be beneficial since you could be concentrating on bigger accounts. It could end up being a zero sum game or worse.
Increase the number of customers.
Increase the average transaction size.
Increase the frequency of transactions per customer.
Raise your prices.